WHY Call it Buoyancy?

A personal noteÖin the last half of 2006, the prospect of launching my own company was occupying my thoughts and prayers with equal measures of excitement and terror.

One day while praying I was comforted by the concept and visual of a little whitewater raft staying afloat, held upright in Godís hands, despite the waves and spray on the unknowable sea. That image came to mind when seeking a descriptive name for the new effort being launched.

Buoyancy seemed the perfect description of Godís provision for this venture that relies on his guidance while seeking to serve client needs, so it became Buoyancy Public Relations. (Later I discovered Psalm 107 which includes a section about Godís provision for those out on the sea... check it out.)