Joni Sullivan Baker

In 2006, Joni Sullivan Baker launched a new venture with the formation of Buoyancy Public Relations, which is based in the Cincinnati, Ohio area.

A native of northwest Indiana (Hammond) she holds a master’s degree in journalism with a public relations emphasis from Northern Illinois University in DeKalb. She earned a bachelor’s degree in English from Trinity International University, Deerfield, Illinois, after attending Lincoln Christian College in Lincoln, Illinois for two years.

In the years that preceded forming Buoyancy, she worked in a variety of industries in several states as well as overseas. Her career began in community and media relations at an insurance company in the Chicago area, was enriched by developing a public relations department for a Scottish oil servicing company in Aberdeen, Scotland, and later included more than a decade of corporate public relations and philanthropy for a leading retailer based in St. Louis.

A move to Cincinnati afforded the opportunity to work in marketing for a Christian publisher before creating Buoyancy Public Relations. Launching a new company that enables her to work with companies and causes she loves is an adventure that weaves a myriad of threads and experiences together in satisfying new ways to serve her clients.

Currently she holds memberships in the Public Relations Society of America, River Hills Christian Church, the Women’s City Club of Cincinnati, and the marketing committee for Village Life Outreach Project.  She recently completed service as a member of the North American Christian Convention Continuation Committee.

In St. Louis her involvement included holding leadership positions in the Assistance League of St. Louis/Gateway Auxiliary and the Metropolitan Association for Philanthropy. She was also a member of the YWCA Leader Lunch Steering Committee, the Mathews-Dickey Boys and Girls Club "Sky is the Limit" Career Readiness Steering Committee, and First Christian Church of Florissant. She was selected a member of Leadership St. Louis 2000-2001, and received the Sheer Elegance community service award from the Mathews-Dickey Boys and Girls Club in St. Louis.

She and her husband, a New Testament scholar and seminary professor, work and live in historic Loveland with their energetic cat, Fritz, and enjoy time spent with their recently-launched adult sons.