July 2025
Some of you reading this are getting ready to attend the Christian Produce Expo, or CPE, in just a few weeks. Among the preparations, we thought it worth reprising a post we wrote a few years ago that is a reminder to brush up on your elevator speech and be ready with a 30-second answer to questions like this one:“So, what is...
June 2025
Radio is still a thing. And Christian radio is also still a thing. Both statements can be supported by research, including the NRB-commissioned Barna study we recently learned about and delighted in. Last week we introduced the topic of this study whose findings revealed 60 percent of American adults consume Christian media in some format. We mentioned the huge growth in podcasting, and...
June 2025
So, if you get an interview, where will people be able to hear it? As you may already know, we at Buoyancy PR have a major focus of getting our author clients interviews. These days, many times when I start talking about interviews, authors seem to assume the interviews will be on podcasts. There are, after all, according to a May 2025 article...
June 2025
If you are an author or a future author, there’s a special event coming up this summer you need to consider attending – the 2025 Summer Christian Product Expo (CPE) being held August 10-12 in the Atlanta area, with an opening reception and movie premiere on Saturday night, August 9. And if you are an author, you need to consider your...
June 2025
For a few days this week, I’ve spent a lot of time in waiting rooms and visitor’s spaces at a hospital in Indianapolis. My sister lives there and I wanted to be with her while her husband was having a scary cancer surgery.The hospital, what local people just call Methodist, is actually officially IU Health Methodist Hospital, and it covers...
May 2025
Most authors or soon-to-be authors know they need to work on marketing their book as well as writing and publishing it. Last week we introduced a two-part post on print collateral for first-time authors who are lining up their marketing. We reminded folks that not all marketing is digital, critical as that is. There are times when you will be appearing in...
May 2025
If you are an author or soon-to-be-author, you know you need a few marketing things in place before you meet your public, right? You will have already worked incredibly hard by the time you get to that amazing day when you hold a book in your hands for the first time. Among the things you’ve been working on, your marketing has likely...
May 2025
It’s May, and spring’s beautiful new life is all around. But today I’m thinking about death. Tennessee’s spring is winding down, the dogwood blooms already gone, but daffodils still brighten southern Wisconsin where I was unexpectedly the past few days. For a funeral. It was a celebratory funeral for sure, a long life well-lived for the Lord, but it still was a reminder...
April 2025
Periodically this spring we’ve started talking about the three classic categories of marketing media – Earned, Owned and Paid. We’ve taken a couple of recent weeks to discuss Earned and Owned media, lots of new avenues to include in the descriptions of the three types, but the definitions have changed surprisingly little in our digital age. Today we complete the series and...
April 2025
A couple of weeks ago in this space, we wrote to introduce to at least some of you a concept called Earned Media, a term used to describe much of what we at Buoyancy PR do – try to interest the media in our author clients and “earn” their attention leading to interviews and coverage. But Earned Media is also...
