When to release your book? Keep Christmas in mind. Will your book make a great Christmas gift? Do you dream of shoppers finding it in a bookstore while shopping? Then you need to consider when retailers make their ordering decisions for that crucial sales season, and no, this isn’t an Almost-April Fools Day joke. Retailers make these buying decisions early, possibly much earlier...

Remember those days when we all had to go virtual and suddenly we were learning about Zoom? The jokes and reality of a dress shirt over PJs, learning to keep the kids and dogs out of the room, and muting and unmuting ourselves? Someday maybe it’ll be nostalgic, but for me, it’s a little too soon. I was incredibly grateful to Zoom...

My favorite project is finally here. If you read these notes from time to time, you may remember other times when I refer to NRB, the National Religious Broadcasters convention, which has kept the NRB letters but now describes itself as the “world’s largest gathering of Christian communicators.” This year, several thousand media and communication professionals from all over the world...

Interview tips and stories from normally nice Christian journalists who interview authors. Over my years of working with authors and Christian journalists, I’ve gained some insights from the journalists, and I think of those as tales from the front lines. In coming months, I’ll be sharing some of those, as they provide some insights and tips on doing your best...

And for first time authors it can be confusing as well. I was on a call recently with an author and his wife who wanted to know if Buoyancy PR could help them promote his book. They had researched marketing and publicity and had done many things right. They knew a news release was important for promoting the author’s book, so they...

But how do you actually do them? If you do any online shopping yourself, you probably have read reviews to see what other people thought about the coffeemaker or reading lamp you are considering. Many people are totally comfortable with this, and probably write a product review with one hand while ordering their groceries online with the other. Those nimble-fingered folks don’t need...

You are remembering to use Google Alerts, right? Google Alerts have been around for a long time. They are a free, helpful way to know when you or your book is mentioned online on websites and in the news. As I plan these weekly notes to my Buoyancy community, my goal is to share nuggets of things I think are...

A thought on shaping the topic for your next nonfiction book. Whether your “next” book is your first or your fortieth, you are no doubt already thinking and praying about the topic. In the excitement of imagining the new nonfiction book, have you also taken a look to see what else has already been written on this topic, by which authors,...

We’re launching a blog on the Buoyancy PR site! As I’m writing this, it’s not January 2021, it’s spring 2022. I’m not sure who will go back to find this post. But I want to be honest and let you know we are preloading the blog with content we already have. Here’s the story that I’m sharing in case it illustrates...