June 2025 60 % of Americans Consume Christian Media, per New NRB/Barna Survey

So, if you get an interview, where will people be able to hear it?

As you may already know, we at Buoyancy PR have a major focus of getting our author clients interviews.

These days, many times when I start talking about interviews, authors seem to assume the interviews will be on podcasts.

There are, after all, according to a May 2025 article on Statista.com*, close to 160 million Americans who “consume” podcasts every month.

But valuable and ubiquitous as they are, podcasts serve up communication in a different way from other media, and that other media, including radio and television, are still out there playing a big role.

We are going to be talking about some aspects of this over the next few weeks, prompted by the announcement of exciting and encouraging new data just released about Christian media.

One key finding from the survey taken earlier this year is that more than 60 percent of all American adults consume Christian media of some kind.

The definition of Christian media in the study includes social media and YouTube, and those have the heaviest usage, ahead of radio, TV and podcasts. And while podcasts are certainly popular, Christian radio and TV are still consumed a little more heavily than podcasts.

The study titled “The State of Christian Media,” was commissioned by the National Religious Broadcasters (NRB), in partnership with researchers the Barna Group.

NRB says: “The data reveals that Christian content is not only widely consumed but also plays a formative role in shaping worldviews, deepening faith, and providing guidance in an increasingly chaotic culture.”

“More than 60% of American adults report consuming Christian mediain some form, whether through television, radio, podcasts, news websites, social media, or YouTube. This is not an occasional interaction—among these users, half engage with Christian content at least once per week.”

There’s a lot more to say about the study, and the types of media, and I look forward to sharing more about this next week.

But in case you are wondering, yes, the NRB to which I’ve just referred is the same professional organization that produces the trade show you’ve heard about if you read here even once in a while.

That trade show widely also gets referred to simply as NRB, or maybe the NRB convention, even though its official name I think is the NRB International Christian Media Convention.

But NRB the organization does many more things beyond its important convention, serving and advocating for Christian media organizations. Guess we need to tell you more about NRB the organization in coming days as well