August 2026
The above instruction is one I learned about only a little over a year ago. I had heard snippets of it, but never the whole thing, and never knew its origin. And I didn’t know it had a name, or an author. Maybe you already know it. But it’s called “John Wesley’s Rule.” This practical description and application of how a...
August 2026
Buoyancy PR plus clients and friends were among the nearly 800 individuals who attended the record-setting 2026 Summer Christian Product Expo (CPE) held August 2-4 in the St. Louis area. According to the CRA’s post-show report out yesterday, the 2026 summer show was the largest attended show to date, since the Christian Retail Association (CRA) established CPE in 2019. The St. Charles...
July 2026
Have you been to many author or book events in your author journey? They are wonderfully rich opportunities to learn. At Buoyancy, we focus on two during the year – and one of them starts this weekend. Today, the Buoyancy PR shop is closed as we are traveling with a carload of display booth material to the St. Louis area for the...
July 2026
Last week we spoke here about news releases, focusing on the need to include several types of information commonly referred to as the 5Ws and an H (who, what, when, where, how, and why).Those thoughts were part of our effort to provide a little practical help for any of you preparing press materials to use with connecting with the news...
July 2026
In the Buoyancy shop, we continue to be busy booking interviews for author clients, and also preparing for interviews at CPE, the Christian Product Expo, coming up August 2-4. We’ve decided for the next couple of weeks to try to be of service to any author readers of Buoyancy PR’s Week-ending Words who are also preparing to attend CPE next month to...
June 2026
You aren’t equals. Done any interviewing lately? Looking forward to doing some? In our shop, it continues to be a busy season of setting up interviews for multiple clients. Most of the authors with whom we are working right now are first time authors, so this interviewing seems a bit mysterious, perhaps a skosh nerve-wracking, but also exciting. There are things to know...
June 2026
Happy Juneteenth. Today is a holiday. I hope you are commemorating this day in some way, though I was a bit disappointed with myself to realize this isn’t a holiday I know very much about. The above image of the Juneteenth flag is new to me though I proudly share It with you here along with just a few bits of info...
May 2026
“Faith-based radio has a long history in America, dating back to the earliest broadcasts of Sunday services at the beginning of the 1920s. Today, there are more than 4,000 terrestrial religious radio stations in the United States, according to a Pew Research Center analysis from the Pew-Knight Initiative. That’s about a quarter of the roughly 17,000 AM and FM stations in...
May 2026
There’s new data out on Christian radio, and it’s surprisingly good--and interesting--news. According to a new national study published by the Pew Research Center, almost 98% of American adults live in range of one or more what they call “religious radio stations” primarily Christian radio. The statistics were recently presented in a members’ communication from NRB, the trade association for Christian...
February 2026
Last week about this time, NRB 2026 was wrapping up. The NRB 2026 International Christian Media Convention had been an exciting, whirlwind week. More than 5,700 Christian media professionals attended, most from the United States but also 272 international attendees representing 43 other countries, according to the data released by the NRB association. Described by its organizers, the National Religious Broadcasters...
