November 2023
NRB is coming! Have you given this your consideration? Here on the cusp of the holiday season beginning in earnest, in the Buoyancy shop right now we are focused on NRB – the National Religious Broadcasters Convention. The 2024 event is coming right up February 20-23 in Nashville, with preparation requiring year-end deadlines. If you read these notes from time to time,...
November 2023
Recently, an author client of mine forwarded me an email she had written titled “Good Morning 11/6”, saying she thought I might like to see an example of one of her weekly updates. It was fascinating and encouraging to me to see all of what is going on in Nicki Corinne White’s ministry with the support of her ministry team. How did...
November 2023
It might look fine to you, but the photo above shows the shell of the iconic Naples Pier in southwest Florida just a little over a year after Hurricane Ian caused “catastrophic damage,” leaving all but 100 ft of the 1000-foot pier unusable. Again. The landmark pier, which sees more than a million visitors each year, holds a special place in the...
October 2023
…Some interviews you do may never run. Lately we’ve been focusing on various aspects about doing interviews and working with journalists in Christian media. Today we are going to talk about something I don’t think I’ve ever actually said to my author clients, but it’s an unfortunate reality of this work we all do together. It’s painful to say, and doesn’t happen all...
October 2023
In earlier weeks, we’ve talked about how to write news releases, those written pieces you send the news media when you are trying to get them to cover your upcoming conference, announce the release of your new book, or interview your CEO about your company’s discovery of a new use for baby wipes. Earlier missives focused on how to organize the...
October 2023
One more tidbit for you about doing media interviews, this time something truly vital that a person being interviewed needs to know. The media outlet will eventually provide this info, but sometimes I think they get so used to how they do their show that that sort of forget to pass along this detail immediately (which is when I think they...
October 2023
Q: Will they use the questions you gave them? A: Maybe. No rule says they have to use any of them. I get this question often from authors. Over the last few weeks, it feels like about once a week. And my answer is always the same, and often gives the authors pause. I say, “They don’t have to use any of the questions we...
September 2023
I started my Christmas shopping last week. Recently I had the excuse to do a little in-person shopping for some new home items and along the way,I ran into a few fun Christmas gifts. I am just delighted with getting what is for me an early start. Of course, much of the rest of the shopping will be done via Amazon, but...
August 2023
Buoyancy PR participated in the Christian Products Expo, CPE, sponsored by the Christian Retail Association. As an exhibitor, we highlighted three authors in our booth who were there in Lexington to meet booksellers at book signings and during exhibition hours. CPE bills itself as “Where the industry does business,” and that of course was the primary purpose, as hundreds of bookstore...
August 2023
Know, Like and Trust. The longer version is: People do business with people they know, like and trust. I wrote about these words here at least once before, and I’m thinking about them again this week as I’m in Dallas attending a conference for businesswomen. I attend this conference most years, not only because it is several days of taking time to learn and...
