January 2026
So off to a busy dive right in start to 2026? Thrilled at the pace and accomplishments so far? Or, like some of us, finding the new year to be a challenge in not the best way? We’ve all heard more advice than we want to hear about hitting the ground running in the brand-new year, working toward the goals for 2026...
November 2025
Can’t judge a book by its cover, goes the old adage. But of course we do, all the time. The adage of course primarily refers to things other than books, but today we are going to discuss a few things about book covers. Did you know there’s a competition a Christian publishers organization organizes to recognize excellence in cover design? Pictured above, are...
October 2025
As we start October, this note is for authors with at least one published book (as well as any of you who have other things you sell) with an evergreen scented reminder: Christmas is coming. What are your plans for selling your books as gifts? How do you intend to tell shoppers about it? If you haven’t gotten that figured out yet, it’s...
September 2025
Have you tried the free AI software called ChatGPT? Artificial intelligence used to be a science fiction concept I associated with the too-smart robot Hal and the 2001: The Space Odyssey movie released way back in 1968. But AI is here for real now, as you know, and it’s a hot topic with much to be sorted out. Most of what I had...
September 2025
Today’s note highlights three separate topics all of interest to Buoyancy and we hope also to readers of this weekly, as yet unnamed, missive. We start with the most significant to some—NRB. Considering NRB 2026? Don’t buy your ticket. Read this first. A really exciting place to be and a wonderful opportunity for prepared authors to get media interviews is at the annual NRB...
August 2025
Earlier this year, we issued this note for our Friday missive when it was appropriate timing for those who were attending the National Religious Broadcasters convention and tradeshow referred to as NRB. The advice is still good for anyone attending CPE in August. So with just a few tweaks, here it is again, CPE version. If you are an author going...
August 2025
Buoyancy PR welcomed three authors to the Christian Product Expo held August 10-12 at the brand new and beautiful Gas South Convention Center and adjoining Westin Hotel in the Atlanta area. The bookstore representatives, vendors, publishing company reps, and authors all enjoyed fellowship, viewed colorful and exciting new merchandise, and were introduced to new books they ordered for their stores. In addition,...
July 2025
Today’s post is for authors attending their first CPE, that’s the Christian Product Expo tradeshow coming up in the Atlanta area at Gas South Convention Center, August 10-12. This event for some may even be their first time to appear in a large public setting as an author. It can be a bit intimidating. So, my question to those authors is: Who are...
July 2025
Some of you reading this are getting ready to attend the Christian Produce Expo, or CPE, in just a few weeks. Among the preparations, we thought it worth reprising a post we wrote a few years ago that is a reminder to brush up on your elevator speech and be ready with a 30-second answer to questions like this one:“So, what is...
June 2025
Radio is still a thing. And Christian radio is also still a thing. Both statements can be supported by research, including the NRB-commissioned Barna study we recently learned about and delighted in. Last week we introduced the topic of this study whose findings revealed 60 percent of American adults consume Christian media in some format. We mentioned the huge growth in podcasting, and...
