November 2024
Guess what, there’s continuing good news about Christian book sales. Religious book publishing revenue has been going up for a while now, and something I read this week suggests the experts expect it to continue in this vein. According to a story this week in Publisher’s Weekly (PW), “religious press sales continue to be the fastest growing segment of the trade publishing business.” This...
November 2024
Every once in a while, Campbell’s minestrone soup appeals to me, so I like to keep some on hand. It was likely decades ago when I was first introduced to it. Not something to which I have given much thought. Until recently. Turns out in my smaller Tennessee town, neither Kroger nor Walmart now carry minestrone. Fortunately, when I made this discovery, my...
October 2024
If you are an author, you need to consider book awards. Here are a couple of reasons why. My office contains a lot of books. I’m in the process of preparing for some upgrades in the room that will require moving a couple of bookcases so I’ve been going through books and reorganizing, separating client books from business books, other books I’ve...
September 2024
He doesn’t say anything about it to me, but I am positive my brother-in-law finds it incomprehensible that my husband and I can’t plan and execute our driving trips with any accuracy on when we will get to their house. Many times, we are off by hours. On the most recent trip, we were off by a day. Well. While that’s...
September 2024
One of the fun things about events where authors gather is that they not only develop relationships and learn from one another, but a fairly significant number of them have podcasts and start making connections with each other for future interviews. “You should come on my podcast,” I’ve heard them say to one another. “Oh, I’d love that,” is the inevitable response. Those...
August 2024
Ready for something big? How would you like to meet face to face and possibly be interviewed by some of the thousands of representatives from the Christian media from all over the world, with those interviews resulting in your story being told to thousands or millions? That’s what happens at the NRB International Media Convention each year. If you read these notes from time...
August 2024
(Diagram from Blanchard website, https://www.blanchard.com/our-content/programs/building-trust) Last week I attended a business conference that provided new things to learn and time to process and then plan.My brain got full.Now I’m trying to pull out useful tidbits to use – and to share with this community. One thing so far that has struck me was the reference to a likely decades old but new-to-me...
August 2024
The Buoyancy PR authors and staff had a great experience in Ft. Wayne August 4-6 at the Christian Product Expo, sponsored by the growing Christian Retail Association (CRA). CPE carries as its descriptive slogan, “Where the Industry Does Business” and that was well evidenced from my perspective during the three days of the trade show. There was a great energy and positivity...
July 2024
If you are getting some interviews or coverage from the media, or noting new online book reviews or getting social media praise, what are you doing to make sure you amplify it to receive the maximum benefit, and reach the most people?Does even that question feel braggy and wrong to you?I’d like to encourage you to think about this. If...
July 2024
Going to CPE? Preparing your own publicity materials? Here’s some info we shared earlier this year that it feels like might be helpful to reprise in mid-July while some of you authors are preparing for some media opportunities to promote your books at the upcoming Christian Product Expo, CPE, in early August. Pictured above: At CPE 2023, Cindy Saab (L) was interviewed by...
