February 2023
And for first time authors it can be confusing as well. I was on a call recently with an author and his wife who wanted to know if Buoyancy PR could help them promote his book. They had researched marketing and publicity and had done many things right. They knew a news release was important for promoting the author’s book, so they...
February 2023
Do you have a book you are longing to publish? You have a lot of choices these days. Completely doing it on your own with Amazon is one possibility. During the past week, I have spoken with two different authors who have written and published their own books, both through Amazon. One author is new to publishing and has published one book,...
January 2023
If you are seeking publicity for a book, business, or cause, you are likely hoping to garner some interviews. Which is better: a radio interview or a podcast interview? Are they possibly in fact sometimes the same thing? Lately, it seems like authors talk to me about obtaining podcast interviews and when I mention radio interviews they are polite but seem a little...
January 2023
Happy New Year from the Buoyancy PR shop, where we are still working on getting a plan in place for our year. How about you?If you are a Christian author or working on that first book, I hope your year plan includes attending some industry events. From where I sit, the majority of events are in person, but there are...
December 2022
If you are an author or working on your first book, hopefully by now you’ve checked out the Christian bookstores in your area, or other types of specialty stores that might also include Christian books. Christmas is a great time to shop at these stores for gifts you won’t find anywhere else, ones that express our faith and joy in the...
December 2022
As we all wind down on the year and assess where we are and set targets for where we want to go in 2023 in life, faith, business, and writing, I wanted to share one more reflection from the experiences I had visiting the land where Paul worked and ministered and the church fought through cultural views to introduce the wonderful Good...
November 2022
Even in ancient times, people loved sharing ideas and were writing books. For example, the photo above features on the left the three-story façade of the Library of Celsus from ancient Ephesus, yes that Ephesus, built not long after the Apostle Paul walked the nearby area. Most of you readers are authors/future authors or somehow interested or involved in the Christian publishing...
September 2022
As promised, we wanted to let you know how things went for Aquila Dhu, author of In Wrath Remember Mercy, who went on a book and speaking tour for about a week at the end of August into Labor Day weekend. She considered it a success, but not in the number of books sold. She enjoyed meeting people and learning their concerns...
September 2022
It’s my privilege to work with many authors, and I learn from them. Sometimes they reflect on their author journey and tell me things they learned the hard way. And by now, some topics come up repeatedly. When the same topic comes up numerous times from authors with many kinds of projects and various different publishers, I pay attention. I’ve decided to start...
September 2022
We’ve commented here before that as an author, you need to think of yourself as a business or ministry organization, not just a person with a book. That viewpoint will affect a lot of your decisions and also, I believe, energize your efforts to share your story and tell others about your book. And whether you are an author or not...
