June 2024

Have you ever read an article in a publication, online or in print, and thought, wow, that was really good, and then discovered it was actually a chapter from a book? Typically, the article will say that, and at the bottom there will be about two sentences that identify the author and the book from which the article is drawn. It’s...

June 2024

It’s summer. Do you have plans to get away? We’re having vacation time in the Buoyancy PR shop, and my husband and I are taking off for a driving adventure. One of the joys of a drive down an unknown road, whether in the city or the country, is making new discoveries, of a beautiful vista, a cute little town, or even...

May 2024

Keep it short and on target. If you are an author or passionate about a cause, you may have the privilege of interviewing with a radio or TV show or podcast about your book or project. This is a great opportunity, but dealing with interviews takes some effort and skill. For one thing, you need to remember that it’s not just about...

May 2024

Is there a Christian bookstore in your community? Is your book in your local store? If you are an author, or a writer who wants to be a Christian author, you need to know about Christian bookstores and support yours if you have one nearby. Although the majority of books are sold online through Amazon and other vendors, there are still Christian bookstores...

April 2024

It happened again just the other day. I was discussing book promotion and publishing topics with a first-time author, and I said, “You know about CIPA, right?” But she didn’t. That reminded me that I needed to write about this great organization [pronounced SEE-pah] that hundreds of authors trust for training and book promotion ideas. CIPA, which stands for the Christian Indie Publishing Association, is...

March 2024

Showing up as an author means you need these three things. Are you a new author? Do you have your print collateral? Sorry to do that to you if that was a new term. I realize if you are a new author, you are in the middle of a season of being bombarded with unfamiliar terms and info, new things to think about...

March 2024

Coming from a corporate background without any study in how to run a business, I’m learning a lot of basic things the hard way.Here’s one truth I was reflecting on again as I interacted with new contacts during the time period around NRB: Not every client is a right fit for me.Some of you are wondering why this obvious truth...

March 2024

It was busy, buzzy, never quiet long at the Buoyancy PR booth at NRB last week. It was the busiest and highest energy NRB I can remember experiencing. Our four booth authors each had a book signing and then also an author Meet and Greet time at our booth where they met more people, and signed and gave away more books....

February 2024

Recently I’ve had the privilege of helping a new author-illustrator launch her first book, a kids’ storybook about her real-life pet pig. In the books, the pig (whose name is Bacon) has a pink, heart-shaped nose and the heart motif is everywhere. Naturally, when the book’s release date moved to mid-January, she moved into promotion with a Valentine’s Day theme. The news release...