January 2023
If you are seeking publicity for a book, business, or cause, you are likely hoping to garner some interviews. Which is better: a radio interview or a podcast interview? Are they possibly in fact sometimes the same thing? Lately, it seems like authors talk to me about obtaining podcast interviews and when I mention radio interviews they are polite but seem a little...
January 2023
Happy New Year from the Buoyancy PR shop, where we are still working on getting a plan in place for our year. How about you?If you are a Christian author or working on that first book, I hope your year plan includes attending some industry events. From where I sit, the majority of events are in person, but there are...
December 2022
If you are an author or working on your first book, hopefully by now you’ve checked out the Christian bookstores in your area, or other types of specialty stores that might also include Christian books. Christmas is a great time to shop at these stores for gifts you won’t find anywhere else, ones that express our faith and joy in the...
December 2022
As we all wind down on the year and assess where we are and set targets for where we want to go in 2023 in life, faith, business, and writing, I wanted to share one more reflection from the experiences I had visiting the land where Paul worked and ministered and the church fought through cultural views to introduce the wonderful Good...
November 2022
Even in ancient times, people loved sharing ideas and were writing books. For example, the photo above features on the left the three-story façade of the Library of Celsus from ancient Ephesus, yes that Ephesus, built not long after the Apostle Paul walked the nearby area. Most of you readers are authors/future authors or somehow interested or involved in the Christian publishing...
September 2022
As promised, we wanted to let you know how things went for Aquila Dhu, author of In Wrath Remember Mercy, who went on a book and speaking tour for about a week at the end of August into Labor Day weekend. She considered it a success, but not in the number of books sold. She enjoyed meeting people and learning their concerns...
September 2022
It’s my privilege to work with many authors, and I learn from them. Sometimes they reflect on their author journey and tell me things they learned the hard way. And by now, some topics come up repeatedly. When the same topic comes up numerous times from authors with many kinds of projects and various different publishers, I pay attention. I’ve decided to start...
September 2022
We’ve commented here before that as an author, you need to think of yourself as a business or ministry organization, not just a person with a book. That viewpoint will affect a lot of your decisions and also, I believe, energize your efforts to share your story and tell others about your book. And whether you are an author or not...
August 2022
According to an article in Publishers Weekly, the August 14-16 Christian Product Expo (CPE) drew about 650 industry representatives and featured about 100 or more exhibition booths. Our attendance brought us in touch with authors, publishers, and representatives of Christian media who were in attendance. This week we’re pleased to share with you the reactions of Buoyancy PR clients, Jill Zientek and Vicky DeMaio, co-authors...
August 2022
I’ve written here before about author persona and deciding how you want to show up as an author. I mentioned the woman I remembered seeing once at a trade show wearing a velvet cape and hat. Well, meet Miss Maggie. This past week I was at the Christian Product Expo (CPE) and at their Sunday night author book signing event called Appetizers...
