October 2023
In earlier weeks, we’ve talked about how to write news releases, those written pieces you send the news media when you are trying to get them to cover your upcoming conference, announce the release of your new book, or interview your CEO about your company’s discovery of a new use for baby wipes. Earlier missives focused on how to organize the...
October 2023
One more tidbit for you about doing media interviews, this time something truly vital that a person being interviewed needs to know. The media outlet will eventually provide this info, but sometimes I think they get so used to how they do their show that that sort of forget to pass along this detail immediately (which is when I think they...
October 2023
Q: Will they use the questions you gave them? A: Maybe. No rule says they have to use any of them. I get this question often from authors. Over the last few weeks, it feels like about once a week. And my answer is always the same, and often gives the authors pause. I say, “They don’t have to use any of the questions we...
September 2023
I started my Christmas shopping last week. Recently I had the excuse to do a little in-person shopping for some new home items and along the way,I ran into a few fun Christmas gifts. I am just delighted with getting what is for me an early start. Of course, much of the rest of the shopping will be done via Amazon, but...
August 2023
Buoyancy PR participated in the Christian Products Expo, CPE, sponsored by the Christian Retail Association. As an exhibitor, we highlighted three authors in our booth who were there in Lexington to meet booksellers at book signings and during exhibition hours. CPE bills itself as “Where the industry does business,” and that of course was the primary purpose, as hundreds of bookstore...
August 2023
Know, Like and Trust. The longer version is: People do business with people they know, like and trust. I wrote about these words here at least once before, and I’m thinking about them again this week as I’m in Dallas attending a conference for businesswomen. I attend this conference most years, not only because it is several days of taking time to learn and...
July 2023
Meeting in person for business events, thankfully, is again no longer a thing we marvel over, as most of us put those pandemic days behind us. But several of the bigger, longer events we at Buoyancy are involved with this year are all occurring in the summer. And those events--some past and some yet to come – remind me of a...
June 2023
Bringing your book to the Christian Product Expo There’s some good news in the world of Christian retail. In a news update to the Christian Retail Association community this week, executive Christy Dollins reported that exhibition booth reservations for the association’s August Christian Product Expo (CPE) are at a higher level. Then later in response to my question, she reported that...
June 2023
Today’s topic is a few more notes on interviewing and being around the media, another installment of what I call tales from the front, this time drawn from post-NRB musings. Being at NRB with journalists is something I really enjoy and the clients I was privileged to assist enjoyed the time, too, but they did ask some questions that might be...
May 2023
NRB was vital, busy and above all -- BIGGER Bigger. My overwhelming reaction to all of the excitement and energy that was NRB, is that it was so much bigger. By the time you are reading this, NRB 2023 will be over. However, those of us who attended will still be processing the images and excitement, and glorifying God for what He...
