August 2025
Buoyancy PR welcomed three authors to the Christian Product Expo held August 10-12 at the brand new and beautiful Gas South Convention Center and adjoining Westin Hotel in the Atlanta area. The bookstore representatives, vendors, publishing company reps, and authors all enjoyed fellowship, viewed colorful and exciting new merchandise, and were introduced to new books they ordered for their stores. In addition,...
July 2025
Today’s post is for authors attending their first CPE, that’s the Christian Product Expo tradeshow coming up in the Atlanta area at Gas South Convention Center, August 10-12. This event for some may even be their first time to appear in a large public setting as an author. It can be a bit intimidating. So, my question to those authors is: Who are...
July 2025
Some of you reading this are getting ready to attend the Christian Produce Expo, or CPE, in just a few weeks. Among the preparations, we thought it worth reprising a post we wrote a few years ago that is a reminder to brush up on your elevator speech and be ready with a 30-second answer to questions like this one:“So, what is...
June 2025
Radio is still a thing. And Christian radio is also still a thing. Both statements can be supported by research, including the NRB-commissioned Barna study we recently learned about and delighted in. Last week we introduced the topic of this study whose findings revealed 60 percent of American adults consume Christian media in some format. We mentioned the huge growth in podcasting, and...
June 2025
So, if you get an interview, where will people be able to hear it? As you may already know, we at Buoyancy PR have a major focus of getting our author clients interviews. These days, many times when I start talking about interviews, authors seem to assume the interviews will be on podcasts. There are, after all, according to a May 2025 article...
June 2025
If you are an author or a future author, there’s a special event coming up this summer you need to consider attending – the 2025 Summer Christian Product Expo (CPE) being held August 10-12 in the Atlanta area, with an opening reception and movie premiere on Saturday night, August 9. And if you are an author, you need to consider your...
June 2025
For a few days this week, I’ve spent a lot of time in waiting rooms and visitor’s spaces at a hospital in Indianapolis. My sister lives there and I wanted to be with her while her husband was having a scary cancer surgery.The hospital, what local people just call Methodist, is actually officially IU Health Methodist Hospital, and it covers...
May 2025
Most authors or soon-to-be authors know they need to work on marketing their book as well as writing and publishing it. Last week we introduced a two-part post on print collateral for first-time authors who are lining up their marketing. We reminded folks that not all marketing is digital, critical as that is. There are times when you will be appearing in...
May 2025
If you are an author or soon-to-be-author, you know you need a few marketing things in place before you meet your public, right? You will have already worked incredibly hard by the time you get to that amazing day when you hold a book in your hands for the first time. Among the things you’ve been working on, your marketing has likely...
May 2025
It’s May, and spring’s beautiful new life is all around. But today I’m thinking about death. Tennessee’s spring is winding down, the dogwood blooms already gone, but daffodils still brighten southern Wisconsin where I was unexpectedly the past few days. For a funeral. It was a celebratory funeral for sure, a long life well-lived for the Lord, but it still was a reminder...
