January 2024
OK, it’s back to work. As we all settle into the year, and especially for any authors preparing to attend the NRB (National Religious Broadcasters) Convention next month, authors are preparing to promote their books, or working with the professionals who will be doing so on their behalf. Today we are going back to basics and doing another quick refresher on...
January 2024
It’s a new year! Did you dive in with enthusiasm on Tuesday morning, January 2 to work your plan for 2024 when the workaday world officially started the year? Well, I didn’t. I certainly got going with some energy this week on the to-do list, as I’m working on several important things with upcoming deadlines. But that’s not the new year enthusiasm...
December 2023
Did you have a good year? Yes, it’s that close to the end that we speak of it in past tense. To be honest, I’m a bit surprised to be here already. This has been a year that slipped past quickly. So, it’s the time to take stock and review God’s blessings. In the Buoyancy shop we were thankful for our involvement in NRB...
December 2023
Do you have a local Christian retailer to support? Most of the authors with whom I work know the status of their local Christian retail situation. From some of them I’ve learned that in some areas of the country, one can go hundreds of miles and not find a Christian bookstore. In many other places, there is at least one Christian bookstore...
November 2023
NRB is coming! Have you given this your consideration? Here on the cusp of the holiday season beginning in earnest, in the Buoyancy shop right now we are focused on NRB – the National Religious Broadcasters Convention. The 2024 event is coming right up February 20-23 in Nashville, with preparation requiring year-end deadlines. If you read these notes from time to time,...
November 2023
Recently, an author client of mine forwarded me an email she had written titled “Good Morning 11/6”, saying she thought I might like to see an example of one of her weekly updates. It was fascinating and encouraging to me to see all of what is going on in Nicki Corinne White’s ministry with the support of her ministry team. How did...
November 2023
It might look fine to you, but the photo above shows the shell of the iconic Naples Pier in southwest Florida just a little over a year after Hurricane Ian caused “catastrophic damage,” leaving all but 100 ft of the 1000-foot pier unusable. Again. The landmark pier, which sees more than a million visitors each year, holds a special place in the...
October 2023
…Some interviews you do may never run. Lately we’ve been focusing on various aspects about doing interviews and working with journalists in Christian media. Today we are going to talk about something I don’t think I’ve ever actually said to my author clients, but it’s an unfortunate reality of this work we all do together. It’s painful to say, and doesn’t happen all...
October 2023
In earlier weeks, we’ve talked about how to write news releases, those written pieces you send the news media when you are trying to get them to cover your upcoming conference, announce the release of your new book, or interview your CEO about your company’s discovery of a new use for baby wipes. Earlier missives focused on how to organize the...
October 2023
One more tidbit for you about doing media interviews, this time something truly vital that a person being interviewed needs to know. The media outlet will eventually provide this info, but sometimes I think they get so used to how they do their show that that sort of forget to pass along this detail immediately (which is when I think they...
