December 2024
Today, on the first Friday in December, we’re going to encourage you to consider some decisions to make this month for action now and in coming months. And we’ll start our list of ‘three to get ready” with the announcement of a coming brand-new opportunity. December for January: Refreshed Christian Media special opportunityAlthough we don’t talk about it very often, our sister...
November 2024
A few weeks ago in the Buoyancy community weekly email, we wrote about book awards and suggested you check them out if you are an author or are writing a book. Winning a book award, or even an honorable mention, can be a helpful element in the marketing program for your books, new as well as not-so-new, to help boost sales...
November 2024
Guess what, there’s continuing good news about Christian book sales. Religious book publishing revenue has been going up for a while now, and something I read this week suggests the experts expect it to continue in this vein. According to a story this week in Publisher’s Weekly (PW), “religious press sales continue to be the fastest growing segment of the trade publishing business.” This...
November 2024
Every once in a while, Campbell’s minestrone soup appeals to me, so I like to keep some on hand. It was likely decades ago when I was first introduced to it. Not something to which I have given much thought. Until recently. Turns out in my smaller Tennessee town, neither Kroger nor Walmart now carry minestrone. Fortunately, when I made this discovery, my...
October 2024
If you are an author, you need to consider book awards. Here are a couple of reasons why. My office contains a lot of books. I’m in the process of preparing for some upgrades in the room that will require moving a couple of bookcases so I’ve been going through books and reorganizing, separating client books from business books, other books I’ve...
September 2024
He doesn’t say anything about it to me, but I am positive my brother-in-law finds it incomprehensible that my husband and I can’t plan and execute our driving trips with any accuracy on when we will get to their house. Many times, we are off by hours. On the most recent trip, we were off by a day. Well. While that’s...
September 2024
One of the fun things about events where authors gather is that they not only develop relationships and learn from one another, but a fairly significant number of them have podcasts and start making connections with each other for future interviews. “You should come on my podcast,” I’ve heard them say to one another. “Oh, I’d love that,” is the inevitable response. Those...
August 2024
Ready for something big? How would you like to meet face to face and possibly be interviewed by some of the thousands of representatives from the Christian media from all over the world, with those interviews resulting in your story being told to thousands or millions? That’s what happens at the NRB International Media Convention each year. If you read these notes from time...
August 2024
(Diagram from Blanchard website, https://www.blanchard.com/our-content/programs/building-trust) Last week I attended a business conference that provided new things to learn and time to process and then plan.My brain got full.Now I’m trying to pull out useful tidbits to use – and to share with this community. One thing so far that has struck me was the reference to a likely decades old but new-to-me...
August 2024
The Buoyancy PR authors and staff had a great experience in Ft. Wayne August 4-6 at the Christian Product Expo, sponsored by the growing Christian Retail Association (CRA). CPE carries as its descriptive slogan, “Where the Industry Does Business” and that was well evidenced from my perspective during the three days of the trade show. There was a great energy and positivity...
