June 2025
Most authors or soon-to-be authors know they need to work on marketing their book as well as writing and publishing it. Last week we introduced a two-part post on print collateral for first-time authors who are lining up their marketing. We reminded folks that not all marketing is digital, critical as that is. There are times when you will be appearing in...
May 2025
If you are an author or soon-to-be-author, you know you need a few marketing things in place before you meet your public, right? You will have already worked incredibly hard by the time you get to that amazing day when you hold a book in your hands for the first time. Among the things you’ve been working on, your marketing has likely...
April 2025
Periodically this spring we’ve started talking about the three classic categories of marketing media – Earned, Owned and Paid. We’ve taken a couple of recent weeks to discuss Earned and Owned media, lots of new avenues to include in the descriptions of the three types, but the definitions have changed surprisingly little in our digital age. Today we complete the series and...
April 2025
A couple of weeks ago in this space, we wrote to introduce to at least some of you a concept called Earned Media, a term used to describe much of what we at Buoyancy PR do – try to interest the media in our author clients and “earn” their attention leading to interviews and coverage. But Earned Media is also...
March 2025
In middle Tennessee, it’s blooming and becoming green. The official start of spring was a little over a week ago on March 20, and at least where I am and at least this year, the spring season was evident by then. Every day here more begins to bloom, and the days seem brighter. Maybe that’s not just wishful thinking, since...
March 2025
After taking a few days off, I’m busy scheduling post-NRB media interviews by phone for clients who are delighted to arrange their schedules to fit these continuing opportunities. This focus on interview scheduling reminded me of a topic I’d like to touch on again, since working with the news media and doing interviews may be new to some of you. Bottom...
March 2025
By last Friday, a week ago today, the 2025 NRB International Christian Media Convention had ended. Many folks departed Thursday afternoon after the exhibits and Press Center closed. By Friday morning, most of the rest of us were heading home. The annual NRB convention, now described by its organizer, the National Religious Broadcasters Association, as the leading global convention and trade show...
February 2025
Since we are working on our participation and that of our clients, from where I sit it seems like everyone is going to NRB, that trade show that starts in 10 days in Dallas for Christian media. If you are an author going to NRB for the first time, and getting ready to pack, about now you might have some questions. So,...
February 2025
Let’s keep talking about interviews. Here are a few thoughts especially for those of you preparing to attend CPE or NRB tradeshows, both of them coming up in February. That is, the Christian Product Expo in Tampa February 16-18 or National Religious Broadcasters Convention, February 24-27 in the Dallas area. If you are representing yourself without a publicist at a trade show it...
January 2025
It’s getting to be the time of year when some of you are looking forward to having some interviews in advance of or in connection with an industry trade show that Christian media will attend.There are two such events coming up in February.So, it seemed like a good time to talk for a couple of weeks about working with journalists.Most...
