Welcome to the Buoyancy PR blog.

 

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Today’s topic is a few more notes on interviewing and being around the media, another installment of what I call tales from the front, this time drawn from post-NRB musings. Being at NRB with journalists is something I really enjoy and...

NRB was vital, busy and above all -- BIGGER Bigger. My overwhelming reaction to all of the excitement and energy that was NRB, is that it was so much bigger. By the time you are reading this, NRB 2023 will be over. ...

Heading off to NRB and looking ahead to CPE. Recently the World Health Organization made the announcement that the Covid 19 pandemic was officially over. It was a fairly ho-hum announcement in a world with flashier and more horrific crises du...

Some How-Tos on Writing Interview Questions. Last week we spoke about interview questions and their role in a press kit to promote a book or a product. We mentioned the questions should address the key points in your book, and...