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In the past couple of weeks as we’ve been discussing press kits, including news releases, I was reminded of a principle I use that might be helpful for those of you seeking to write your own news releases and decide...
Last week we introduced the topic of press kits, a crucial tool for promoting an author and his or her book with the news media. As we said then, a press kit is a set of documents about an...
Nothing I like more to hear from a journalist than, “Send me the press kit.” Why? you may be asking. In fact you may also be asking other questions starting with, What is a press kit? Or these: Why is it important? Do...
If you are an author or aspiring Christian author, have you given any thought to how you’ll connect with Christian bookstores across the country? One good way to explore this is to attend the Christian Product Expo (CPE) and meet...