Welcome to the Buoyancy PR blog.

 

Get to know us better by dipping into our blog, a somewhat regular selection of thoughts and musings intended to be of interest to those who like to think about their own Author Journey and who may be curious about Christian retail events.

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We’ve commented here before that as an author, you need to think of yourself as a business or ministry organization, not just a person with a book. That viewpoint will affect a lot of your decisions and also, I believe,...

According to an article in Publishers Weekly, the August 14-16 Christian Product Expo (CPE) drew about 650 industry representatives and featured about 100 or more exhibition booths. Our attendance brought us in touch with authors, publishers, and representatives of Christian media who were in...

I’ve written here before about author persona and deciding how you want to show up as an author. I mentioned the woman I remembered seeing once at a trade show wearing a velvet cape and hat. Well, meet Miss Maggie. This past...