Welcome to the Buoyancy PR blog.

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It’s May, and spring’s beautiful new life is all around. But today I’m thinking about death. Tennessee’s spring is winding down, the dogwood blooms already gone, but daffodils still brighten southern Wisconsin where I was unexpectedly the past few days. For a...

A couple of weeks ago in this space, we wrote to introduce to at least some of you a concept called Earned Media, a term used to describe much of what we at Buoyancy PR do – try to interest...