Get to know us better by dipping into our blog, a somewhat regular selection of thoughts and musings intended to be of interest to those who like to think about their own Author Journey and who may be curious about Christian retail events.
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June 2025
Most authors or soon-to-be authors know they need to work on marketing their book as well as writing and publishing it. Last week we introduced a two-part post on print collateral for first-time authors who are lining up their marketing. We reminded...
May 2025
If you are an author or soon-to-be-author, you know you need a few marketing things in place before you meet your public, right? You will have already worked incredibly hard by the time you get to that amazing day when you...
April 2025
Periodically this spring we’ve started talking about the three classic categories of marketing media – Earned, Owned and Paid. We’ve taken a couple of recent weeks to discuss Earned and Owned media, lots of new avenues to include in the descriptions...
April 2025
A couple of weeks ago in this space, we wrote to introduce to at least some of you a concept called Earned Media, a term used to describe much of what we at Buoyancy PR do – try to interest...
