Get to know us better by dipping into our blog, a somewhat regular selection of thoughts and musings intended to be of interest to those who like to think about their own Author Journey and who may be curious about Christian retail events.
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April 2025
Periodically this spring we’ve started talking about the three classic categories of marketing media – Earned, Owned and Paid. We’ve taken a couple of recent weeks to discuss Earned and Owned media, lots of new avenues to include in the descriptions...
April 2025
A couple of weeks ago in this space, we wrote to introduce to at least some of you a concept called Earned Media, a term used to describe much of what we at Buoyancy PR do – try to interest...
March 2025
In middle Tennessee, it’s blooming and becoming green. The official start of spring was a little over a week ago on March 20, and at least where I am and at least this year, the spring season was evident by...
March 2025
After taking a few days off, I’m busy scheduling post-NRB media interviews by phone for clients who are delighted to arrange their schedules to fit these continuing opportunities. This focus on interview scheduling reminded me of a topic I’d like...
